For a tech startup, IP isn't just a department; it's the valuation of the company. Investors want to know that the technology they are backing is legally protected and proprietary. A weak IP strategy is a red flag during funding rounds.

Patents vs. Trade Secrets
Not everything should be patented. A patent requires public disclosure of how your invention works, which gives competitors a roadmap. Sometimes, the better legal strategy is a "Trade Secret"—keeping the formula or algorithm confidential with strict non-disclosure agreements (NDAs) and security protocols. Knowing which path to take is a critical strategic decision.

The Danger of "Work for Hire"
A common mistake early-stage startups make is hiring freelancers to write code without a proper "Work for Hire" agreement. Without this contract, the freelancer may retain the copyright to the code they wrote for you. Ensuring that the company owns every line of code is essential for future acquisition or IPO.

Trademark Early
Your brand name is your identity. We recommend filing for trademark protection as soon as you have a viable name, to prevent "squatters" from registering it first and holding your brand hostage.